About Us

Promoting Professionalism Since 1906

Advocis, The Financial Advisors Association of Canada, is the largest voluntary professional membership association of financial advisors in Canada, representing more than 17,000 member-clients and 40 Chapters across the country.

On June 4, 1906, the members of the Life Underwriters Associations of Montreal, Quebec City, Prince Edward Island and Toronto met and founded the Life Underwriters Association of Canada (LUAC) in the interest of life insurance agents and represent their views to government and the public.

LUAC was later renamed Advocis, The Financial Advisors Association of Canada.

Advocis offers designations, continuing education opportunities, industry-leading publications, and membership in a chapter network that includes mentorship programs, study groups, practice development, and more.

Advocis proudly continues a century of uninterrupted history serving financial advisors and their clients.


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