Executive Management


Greg Pollock

M.Ed., LL.M., C.Dir.,CFP

President and CEO

Greg Pollock is the President and CEO of Advocis, The Financial Advisors Association of Canada. He is responsible for providing effective strategic leadership and direction and oversees all aspects of Advocis's day-to-day activities. Greg is also the Chief Operating Officer of The Institute, the leading designation body in Canada for financial services practitioners in the areas of wealth transfer, estate planning and living benefits.

Prior to joining Advocis in 2008, Greg was general secretary of the 43,000-member Ontario English Catholic Teachers' Association (OECTA), responsible for all aspects of the organization and management of the provincial association. This position involved collective bargaining, government liaising, strategic planning, dispute resolution and financial management.

Greg is a CERTIFIED FINANCIAL PLANNER® Professional and has a Chartered Director designation from McMaster University's DeGroote School of Business. He has both a Master of Laws degree from York University's Osgoode Hall Law School and a Master of Educational Administration from the University of Toronto. In 2012, he was awarded the Diamond Jubilee Medal for his contribution to the teaching profession in Canada.


Barbara Riddell

Vice-President of Education and Membership

Barbara Riddell, CFP® is Vice-President of Education and Membership at Advocis, The Financial Advisors Association of Canada. She is primarily responsible for leadership and strategic direction in education, membership (including member and student services), corporate business development, and oversight of the volunteer Chapter network.

More than 25 years of effective leadership experience in financial services in product development, marketing and communications, training, and coaching have given Barbara the skills, knowledge, and perceptiveness to position the value of professional membership in the association and Advocis as the industry standard in education.

A firm believer in the importance of giving back, Barbara is an advocate for mentorship, volunteerism and contributes to several charities.


Julie Martini

Vice-President, Public Affairs and Marketing

Julie Martini is Vice-President, Public Affairs and Marketing for Advocis, The Financial Advisors Association of Canada. With two decades of marketing and communications experience in financial services, Julie combines her professional background and education in cultural anthropology to form a unique understanding of the challenges, opportunities and human behaviours that are driving transitions in the industry. Julie is a Professional Certified Marketer (PCM®) and Certified Digital Marketing Professional (CDMP®), and holds a Certificate in Diversity and Inclusion from Cornell University.

When she isn’t passionately advocating for professionalization and consumer protection, Julie is a proud mom, philanthropic activist, and veteran of the Canadian Forces.


Linda Illidge

Vice-President, Finance & Administration

Linda Illidge is Vice-President, Finance & Administration at Advocis, The Financial Advisors Association of Canada. She oversees finance, human resources, technology, and office services. In her fifteen years with Advocis, Linda has also served as Manager of Accounting, Associate Director of Accounting and Administration, and Senior Director of Finance.

Linda has been a Member Volunteer of the Chartered Professional Accountants of Ontario for nine years. She is also a member of the Canadian Society of Association Executives (CSAE), Canadian Payroll Association and the Human Resources Professionals Association.

Linda has a BA in Music and Economics from Wilfred Laurier University, as well as CPA, CMA designation. She is pursuing Payroll Compliance Practitioner certification.


Jack Mazakian

Vice-President, Advocis Broker Services Inc.

Jack Mazakian is the principal broker and responsible for management of all facets of Advocis Broker Services’ national operations, supporting and executing strategic objectives while maintaining all relationships with partner organizations. He oversees and manages the day-to-day operations of the Advocis sponsored Advisor Insurance Protection program. Jack is an active member of The Financial Advisors Association of Canada’s (Advocis) Executive Management Team.

A successful career in establishing and growing insurance business in Canada, Jack has a professional background in Accounting & Financial Management, and is a licensed Property & Casualty Broker across the country.


Ed Skwarek

Vice-President, Legal and Regulatory Affairs

Ed’s chief responsibility as Advocis’ Vice-President of Legal and Regulatory Affairs is to ensure the association’s voice is heard by all major stakeholders in the financial services sector. Ed’s role is multifold, and in addition to advocating key Advocis positions to bureaucrats, legislators, and policymakers, he assesses and reviews numerous position papers and industry trends, develops policy and prepares formal submissions in response to consultation documents released by governments and regulators across Canada. Ed ensures Advocis’ policy positions are created and distributed in a manner accessible to all relevant parties, including provincial and federal officials and politicians, various corporate and industry stakeholders, Advocis members, and the media. In addition to his B.A., and LL.B., Ed holds two Master of Laws degrees from the London School of Economics and Political Science, where he studied the development and structure of complex financial instruments and products in the banking, securities, insurance and pensions sectors, and their broader legal and policy implications. He graduated with merit from the LSE as a specialist in Corporate and Securities law, and International Business law.

Join Advocis