The National Quality Award (NQA) gives tangible recognition to life insurance professionals who attain business excellence in life insurance sales and service. Advocis was instrumental in the establishment of this award in Canada in 1946 and has proudly supported it ever since.

The NQA is visible evidence to the insuring public of the high ideals and calibre of competence exhibited by both individual advisors and the entire life insurance industry.

Today, the NQA continues to focus attention on persistency, permanence, stability and quality performance.