Government of Ontario provides $51,000 for Advocis Connect program to assist small businesses affected by COVID-19

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Government of Ontario provides $51,000 for Advocis Connect program to assist small businesses affected by COVID-19

November 19, 2020, Toronto – Advocis is pleased to announce the provision of $51,000 from the Government of Ontario to augment and further develop Advocis Connect, a free online service launched in March 2020 that matches Canadian small businesses with financial advisors to provide free advice on responding to and recovering from COVID-19. 

This financial support, in alignment with the 2020 Ontario Budget, Ontario’s Action Plan: Protect, Support, Recover and the new Main Street Recovery Plan, will offset operational costs and partner Advocis Connect with Small Business Enterprise Centres (SBECs) to support access to the program. 

“With more than 400 financial advisors already signed up and standing by to support their communities across Canada through Advocis Connect, we are thrilled to be partnering with the provincial government to introduce this program to more business owners in Ontario,” said Julie Martini, Vice-President of Public Affairs and Marketing at Advocis. “Ultimately, we hope to create relationships that will benefit these businesses in a time where professional financial advice could not be more crucial. 

Through a simple online form, small business owners in Ontario can submit their contact information, after which they will be paired with a volunteer financial advisor in their area within 1-2 business days. 

Advocis Connect advisors, all of whom are members of Advocis and bound to its Code of Conduct, are proud to be participating in the program, which they recognize allows them to use their skills and abilities to uniquely serve their communities in this time of great difficulty. 

“Many small businesses across the province were hit hard by COVID-19 and it is not business as usual for them,” said Ontario’s Economic Development, Job Creation and Trade Minister Vic Fedeli. “The program delivered by Advocis provides important free financial advisory services to small business owners in this time of need and demonstrates the best of the Ontario Spirit.” 

“Many of our financial advisor members are small business owners themselves, and understand the challenges of 2020 personally,” said Ms. Martini. “They’ve stepped up to offer a helping hand, and with the support of the Ontario government their reach will extend even further.” 

Small business owners who are interested in participating are invited to visit: for more information. 

Media Contact 

Julie Martini, Vice-President, Public Affairs and Marketing
Advocis, The Financial Advisors Association of Canada

About Advocis 

Advocis, The Financial Advisors Association of Canada, is the largest voluntary professional membership association of financial advisors in Canada, representing more than 13,000 members and 40 Chapters across the country. Advocis offers designations, continuing education opportunities, industry-leading publications and membership in a chapter network with comprehensive mentorship programs, study groups and practice development resources. For more information, visit 


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